EXPERIENCE
Producer
PETROL Advertising
January 2011 – Present Burbank, Ca
Art Director/Illustrator
PETROL Advertising
January 2007 – December 2011 Burbank, Ca
Producer
PETROL Advertising
January 2011 – Present Burbank, Ca
Art Director/Illustrator
PETROL Advertising
January 2007 – December 2011 Burbank, Ca
Strong foundation in producing creative still photography, digital post production, and retouching, for key art, commercial, and product photography.
Deliver outstanding support to clients and production team throughout all phases of image creation.
Exceptional with developing accessible project bids, concise budgets, and successful executions whether in studio, or on-location. Understands and translates brand identities, customer profiles and creative direction for clientele in order to recommend appropriate talent, crews, and production design for each project.
Excellent communication and organizational skills in both project management and client services.
Successfully Produced content on everything from a shoestring budget to six figure accounts.
Dynamic leadership with a deep appreciation for team support, collaboration
Developed lifestyle still shoots in as little as 48 hours and worked on projects over the course of 18 months.
Capable of translating brand identities, customer profiles and creative direction for clientele in order to recommend appropriate talent, crews, and production design for each project including Broadcast and New Media.
Capable of deploying a skilled roster of talent and crew comprised from creative professionals through proven negotiation skills.
Known for leading bomb-proof shooting schedules with tight deadlines to ensure that all client, creative, vendor and logistical objectives are accomplished.
Deliver outstanding support to clients and production team throughout all phases of image creation.
Exceptional with developing accessible project bids, concise budgets, and successful executions whether in studio, or on-location. Understands and translates brand identities, customer profiles and creative direction for clientele in order to recommend appropriate talent, crews, and production design for each project.
Excellent communication and organizational skills in both project management and client services.
Successfully Produced content on everything from a shoestring budget to six figure accounts.
Dynamic leadership with a deep appreciation for team support, collaboration
Developed lifestyle still shoots in as little as 48 hours and worked on projects over the course of 18 months.
Capable of translating brand identities, customer profiles and creative direction for clientele in order to recommend appropriate talent, crews, and production design for each project including Broadcast and New Media.
Capable of deploying a skilled roster of talent and crew comprised from creative professionals through proven negotiation skills.
Known for leading bomb-proof shooting schedules with tight deadlines to ensure that all client, creative, vendor and logistical objectives are accomplished.
Awards and Accolades
I have been fortunate enough to serve with the talented team at Petrol Advertising, Inc. in which our work has been nominated and awarded several distinctions within our global industry.
I have been fortunate enough to serve with the talented team at Petrol Advertising, Inc. in which our work has been nominated and awarded several distinctions within our global industry.
- 2015 Clio for Call of Duty™: Black Ops III
- Seven 2015 Telly Awards for WD, and Turtle Beach
- W3 Award for Turtle Beach and Line 6
Roles and Skill Sets
•Development
•Bid, Budget, Financial Wrap
•Scheduling and Coordination
•Scouting locations
•Sourcing professional crews
•Strong Vendor Relationships
•Casting 'On-Brand' Talent
•Negotiating Talent and Residuals
•Development
•Bid, Budget, Financial Wrap
•Scheduling and Coordination
•Scouting locations
•Sourcing professional crews
•Strong Vendor Relationships
•Casting 'On-Brand' Talent
•Negotiating Talent and Residuals
Key Projects Assigned
PRODUCER - Bandai Namco Games- PAC-MAN® and the Ghostly Adventures 2 - Launch Trailer I PS3
A Single Day production on location. Focused on transforming the video gaming experience into an activity for the whole family, this broadcast commercial reached audiences across popular children's cable networks like Disney XD.
PRODUCER - Bandai Namco Games- PAC-MAN® and the Ghostly Adventures 2 - Launch Trailer I PS3
A Single Day production on location. Focused on transforming the video gaming experience into an activity for the whole family, this broadcast commercial reached audiences across popular children's cable networks like Disney XD.
PRODUCER - Turtle Beach Headphones - DTS Surround Sound Product Videos Feat. Nolan North
Working with Nolan North to illustrate the varied and diverse feature set found in Turtle Beach's extensive product line with humor and core audience connection.
Working with Nolan North to illustrate the varied and diverse feature set found in Turtle Beach's extensive product line with humor and core audience connection.
PRODUCER - Zynga - Words on Tour Launch Video
Worked with the integrated teams of Petrol Advertising to develop a launch trailer that highlighted the appeal of Zynga's Words on Tour experience. Executed through a inter-disciplinary mix of live-action, and motion graphics, and still photography, the trailer showcases the go anywhere, play anytime mentality of the mobile game.
Worked with the integrated teams of Petrol Advertising to develop a launch trailer that highlighted the appeal of Zynga's Words on Tour experience. Executed through a inter-disciplinary mix of live-action, and motion graphics, and still photography, the trailer showcases the go anywhere, play anytime mentality of the mobile game.
PRODUCER – Sony Computer Entertainment of America – Lifestyle, Advertising, and Product Photography
A multi-day still shoot on location in a private home in Hancock Park. This shoot was focused on showing creative experiences with the PS3 and new PS4. Images created will be used to showcase the Sony Playstation Product line for the Latin America Market and US Retail Markets.
A multi-day still shoot on location in a private home in Hancock Park. This shoot was focused on showing creative experiences with the PS3 and new PS4. Images created will be used to showcase the Sony Playstation Product line for the Latin America Market and US Retail Markets.
PRODUCER – Turtle Beach Headphones – Lifestyle shoot, Key Art, Advertising, and Product Photography
A multi-day still shoot on location in a private home in Topanga Canyon. This shoot was focused on showing creative experiences with the entire Turtle Beach product line. Images created were used to showcase the rebranding of Turtle Beach at Electronic Entertainment Expo 2013 (E3 2103).
A multi-day still shoot on location in a private home in Topanga Canyon. This shoot was focused on showing creative experiences with the entire Turtle Beach product line. Images created were used to showcase the rebranding of Turtle Beach at Electronic Entertainment Expo 2013 (E3 2103).
PRODUCER – Call of Duty™ Franchise – Key Art
A series of creative still photography shoots involving multiple days of shooting in studio and on-locations. The images generated were used by Petrol Advertising and Activision to create Key Art to propel the latest installment of the Call of Duty® franchise onto the world stage.
A series of creative still photography shoots involving multiple days of shooting in studio and on-locations. The images generated were used by Petrol Advertising and Activision to create Key Art to propel the latest installment of the Call of Duty® franchise onto the world stage.
RELATED SKILLS
Canon C300
Adobe Creative Cloud
Adobe Camera Raw 7.0
Adobe Lightroom
Capture One
Phocus
Hasselblad H4D
5DMKII
5DMKIII
Canon/Nikon DSLRs
HDSLR
Professional Retouching
Image Editing
Image manipulation
Portraiture
Editorial Photography
Photography for Entertainment Adv.
Strobe Lighting
Constant lighting
Canon C300
Adobe Creative Cloud
Adobe Camera Raw 7.0
Adobe Lightroom
Capture One
Phocus
Hasselblad H4D
5DMKII
5DMKIII
Canon/Nikon DSLRs
HDSLR
Professional Retouching
Image Editing
Image manipulation
Portraiture
Editorial Photography
Photography for Entertainment Adv.
Strobe Lighting
Constant lighting